Torrid haute cash vs. Hot Topic Hot cash

Torrid why do you make your customers spend more to get more haute cash? At Hot Topic you only need to spend $30 before you earn the $15 hot cash. At Torrid, correct me if I'm wrong, you need to spend $50 to earn $25 haute cash. Torrid, why don't you mirror the program you have in place at Hot Topic with Torrid.

I KNOW Torrid customers spend way more than Hot Topic customers since your demographic for Torrid is older.